Brand doctor: Dr. Tali Te’eni-Harari
Effective brand strategy in a dynamic environment of crisis
An effective brand strategy in a dynamic environment is a strategy that has a clear focus and carefully balances the need to adapt the brand to changes in the marketing and consumer environment with the need for consistency, stability, and credibility.
Using structured, proven methods, in-depth understanding of the environment, identification of future trends, and broad knowledge of consumer behavior and psychology, Dr. Tali Te’eni-Harari helps companies create an effective brand strategy and become a leading brand. Creating a brand strategy helps increase the brand’s equity, improve consumer relations, increase sales and profits, and develop brand robustness, which strengthens the coping capacity of the brand during times of change and crisis.
About
Dr. Tali Te’eni-Harari is head of the MBA program at the Peres Academic Center and lectures at the Reichman University Schools of Communications and Business Administration. Her research interests include the fields of strategy, branding, marketing, and consumer behavior.
Dr. Tali Te’eni-Harari is a consultant for effective brand strategy, and uses structured, proven methods that combine academic knowledge and research with professional experience in strategy-building and branding.
Workshops and lectures on effective brand strategy
- Becoming a leading brand: effective tools for creating a brand strategy in a dynamic environment
- Creating a personal brand in a changing world – the stages on the path to becoming a mega-talent
- Personal brand and organizational connection – no contradiction at all
- Consumers look for the managers behind the brands: connecting between the brand, the managers, and the consumers
- Building brand trust in an environment of crisis – growing instead of going under
- Becoming a leading employer brand: effective tools for improving the employer brand
Company consulting: creating an effective brand strategy to become a leading brand
The aim of the consulting process for a company looking to create an effective brand strategy is to help the company formulate a clear strategic focus and balance the need to adapt the brand to changes in the marketing and consumer environment with the need for consistency, stability, and credibility.
Using structured, proven methods, in-depth understanding of the environment, identification of future trends, and broad knowledge of consumer behavior and psychology, Dr. Tali Te’eni-Harari helps the company plan an effective brand strategy to become, and remain, a leading brand.
Consulting for managers and the self-employed: creating a personal brand strategy to become a mega-talent
The ever-changing environment presents numerous dilemmas regarding career, work-life balances, goals and ambitions, and above all, the way to fulfill your personal potential and achieve success.
Using a structured method, in a short process involving several systematic steps, Dr. Tali Te’eni-Harari helps managers and the self-employed create a personal brand strategy that provides a clear, effective framework for personal advancement and development on the path to becoming a mega-talent.
