Dr. Tali Te’eni-Harari
Effective strategy in a dynamic environment of crisis
An effective strategy in a dynamic environment is a strategy that has a clear focus and carefully balances the need to adapt the firm to changes in the marketing and consumer environment with the need for consistency, stability, and credibility.
Using structured, proven methods, in-depth understanding of the environment, identification of future trends, and broad knowledge of consumer behavior and psychology, Dr. Tali Te’eni-Harari helps companies create an effective strategy. Creating a strategy helps increase the brand’s equity, improve consumer relations, increase sales and profits, and develop robustness, which strengthens the coping capacity of the firm during times of change and crisis.
About
Dr. Tali Te’eni-Harari is head of the MBA program at the Peres Academic Center and lectures at the Reichman University Schools of Communications and Business Administration. Her research interests include the fields of strategy, branding, marketing, and consumer behavior.
Dr. Tali Te’eni-Harari is a consultant for effective brand strategy, and uses structured, proven methods that combine academic knowledge and research with professional experience in strategy-building and branding.
Workshops and lectures on effective brand strategy
Building trust in an environment of crisis – growing instead of going under
Becoming a leading employer brand: effective tools for improving the employer brand
Becoming a leading brand: effective tools for creating a brand strategy in a dynamic environment
Company consulting: creating an effective strategy
The aim of the consulting process for a company looking to create an effective strategy is to help the company formulate a clear strategic focus and balance the need to adapt the firm to changes in the marketing and consumer environment with the need for consistency, stability, and credibility.
Using structured, proven methods, in-depth understanding of the environment, identification of future trends, and broad knowledge of consumer behavior and psychology, Dr. Tali Te’eni-Harari helps the company plan an effective strate
